It’s Important to Optimize your Social Media for Mobile Users

Social media is the present and future of marketing. Statistically, the most popular activity conducted online is social media usage. In 2020, 3.6 billion people use social media from all over the world and is estimated to rise to 4.41 billion users by 2025.

It is researched that 71% social media users access it on their mobile devices. Clearly, mobile phones are taking over laptops/desktops when it comes to using social media.

It’s crazy how mobile usage has been drastically increasing. Furthermore, it’s high time business’ start adapting their content for mobile devices to adeptly succeed in their social media marketing.

Here are few tips to make sure your social media is mobile-friendly:

1. Post Format

Today, it is important to create and format your content which is specifically for mobile devices. Every post that is posted on social media should be optimized for mobile users. Preferably, shorter posts using images and short videos. If the post involves texts, make sure the font size is big enough that your audience is able to read from a mobile device. The visuals should fit into the mobile frame, so make sure you're not using wide visuals for your posts.

2. Short URLs

The links that you share on your posts should be short and sweet. If the links you posted on social media are really long, you risk on losing clicks from the users. Short URLs will ensure that you generate more clicks on your link. There are multiple free URL shortening tools available that can be used for the same.

3. Mobile-Friendly Landing Page

The landing page that you are linking to in your post has to be mobile-friendly. If you don’t have a mobile-friendly landing page, the user will just bounce back and not really go through the website. This will also create disruption to the consumer causing irritation.

4. Post Timing

It’s important you understand when your customers are the most active. Analysing the traffic before you post plays a key role in success of your social media marketing. Right timing of your post helps to gain maximum reach and engagement. Keep in mind your target audience and the social media you're posting on. Next, research what time of the day the traffic is high and low then accordingly plan your post.

5. Analyse Results

Lastly, it’s important you analyse your social media every month through online social media analysing tools. This will help you identify the kind of social media marketing which is working in your favour and the one which isn't. Further, create content based on posts which have high engagement and reach.

Social media is an essential tool for effectively marketing your business, it's certain that you optimize your social media for mobile users before it costs you customers.

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Updated: Grammar, links